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Adjectives are how most luxury houses handle sizing. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
The convention reaches well beyond the flagship. It takes in Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
Read the number in the name, add the word inches, and that is the width of the bag. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a fluke. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than estimation. That is ysl large tote also why the brand can offer four sizes of one silhouette and confuse nobody.
| Model name | Size number read as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model, not officially listed |
Width is one dimension of three, and the other two do not scale with it in any predictable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is no proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. What that means in use is that a size up brings a taller opening and more length rather than extra depth. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference smaller than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details govern how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to know how it behaves.
A single current model breaks the pattern, and it deserves to be said out loud rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is functioning as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson applies broadly: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
Turning inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the domain of the Sofia 8.75 and the small clutches. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. At seventeen inches, as on the Margaux 17, you are into weekend and travel territory rather than everyday use.
Size and price track each other, though not as steeply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are orientation shorthand, commonly read as north-south for taller shapes and east-west for wider ones.
The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, and compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.